case study

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Association of Alberta Sexual Assault Services

Tourism / Communication planning

The Association of Alberta Sexual Assault Services (AASAS) changed the conversation about how we respond to victims of sexual assault through an award-winning social media campaign, #IBelieveYou. Brought aboard in 2017 through partner Cause & Effect Marketing, Five05 worked with AASAS and its agencies, managing the campaign and its pivotal turning point merging with the #MeToo movement. The campaign has achieved 7 million in social reach since 2015.