case study

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Travel Alberta

Communication planning

Travel Alberta boosts marketing efforts for Alberta tourism businesses through its Alberta Tourism Information Service, a digital platform that hosts and connects Alberta tourism content to a network of travel websites and affiliate marketing organizations. Five05 helped Travel Alberta with a refresh of the platform including interface copywriting, UX and content auditing, QA testing, and a strategy to leverage zendesk to host content and technical support content for users. The project created operational efficiencies, improved user experience within the platform, and delighted the client.